SYDNEY SOUTH
East Bay, California
sydneysouth37@gmail.com
EDUCATION
Loyola University Chicago
Aug 2010 – May 2014
Chicago, IL, USA
BA Visual Communication
BA Communication Studies
Minor Studio Art
WORK EXPERIENCE
The Humane League
Associate Director of Design April 2024 – Present
Senior Designer June 2021 – April 2024
Graphic Designer II Dec 2019 – June 2021
Graphic Designer I Oct 2017 – Dec 2019
Remote
Create a better world for animals through visually-impactful campaigns and communications. Lead and support a design team, fostering professional growth. Maintain a high-level of design integrity for the global The Humane League brand and associated brands. Collaborate with each department on their goals and deliver strategic design solutions that create real-world change for animals.
Walnut Capital Management
Graphic Designer
Oct 2016 – Oct 2017
Pittsburgh, Pennsylvania
Designed signage and environmental graphics for luxury real estate company brand as well as individual properties. Developed and own branded guidelines. Vendor coordination. Developed creative and effective communication strategies to drive engagement and leasing goals.
PAWS Chicago
Graphic Designer
Feb 2015 – Aug 2016
Chicago, Illinois
Designed print and web materials for Chicago’s largest animal welfare organization. Worked within the communications team to develop and execute promotional and informational materials acrossthe organization’s many departments and programs. Took a large role in designing the new pawschicago.org. In-house production of signage, collateral and other marketing materials for signature fundraising events year-round. Designed campaigns such as the PAWS Chicago Holiday Giving Campaign and capital campaign for the PAWS Chicago Medical Center. Designed the bi-annual PAWS Chicago Magazine as well as annual reports. Managed a team of design interns.
Brafton
Graphic Designer
Sept 2014 – Feb 2015
Chicago, Illinois
Created infographics in an agency setting for clients within a wide variety of industries. Used existing brand guidelines to translate written content into infographics for primarily digital marketing. Leveraged current digital design trends and knowledge of social media marketing to design graphics that would resonate with the clients' audience and be highly sharable on the web. Worked within a team to pitch clients ideas for new, engaging, content-rich graphics.
FREELANCE
LUX Real Estate
Brand Identity
May 2021
Denver, Colorado
Created brand identity for a new Real Estate company in Denver, CO. This process included competitor analysis, several rounds of logo revision, creation of a brand palette, business cards, and promotional signage.
Go Dog Go
Brand Identity Revamp & Website
Aug 2016
Pittsburgh, Pennsylvania
Redesigned dog walking and pet sitting business identity, creating modern brand guidelines including logo and business cards. Created refreshed, responsive, user-friendly website. GoDogGo.biz
Earth Squeeze
Logo Design
October 2013
San Diego, California
Designed logo for an environmentally friendly juicing company. Design was used to promote a Kickstarter campaign and is being used on promotional materials as well as merchandise.
SKILLS
Expert
Adobe Creative Suite
Art Direction
Brand Identity
Publication Design
Personnel Management
Illustration
Logo Design
Adobe After Effects
Proficient
Web Design
Premier Pro
CMS
CRM
HONORS
Cum Laude
Loyola University Chicago College of Arts and Sciences
Cum Laude
Loyola University Chicago School of Communication
Dean’s List
Loyola University Chicago 2010 – 2014
Damen Scholarship Recipient
Merit Scholarship