Campaign parody logos

These logos were used as a campaign tactic against companies that refused to improve the welfare of chickens used in their supply chain. For these logos I used parody to evoke the cruelties suffered by chickens raised for meat. Subverting a company’s beloved brand has proved to be an effective campaign tactic in irking corporations and garnering public interest while conveying the why behind the campaign. These logos are used across many print and digital assets throughout the lifecycle of a campaign including protest posters, digital ads, social media posts, and informational leaflets.

Del Taco

Wahaca

White Castle