Bus bench ad | Chicago, IL
Geo-targeted web ad
This collection of projects marked the Chicago kick-off of The Humane League’s campaign against McDonald’s use of chickens raised in cruel conditions. This leg of the campaign centered around shaming the company very publicly–parodying their own materials while maintaining a sense of evil and secrecy.
role: concept collaboration, design, animation
Full page ad in Chicago Reader and Sad Meal 3D installation (designed by me, produced by Alt Terrain in Chicago, IL)
Don’t Trust Ronald protest banner | Chicago, IL
Protest poster and Sad Meal 3D installation (designed by me, produced by Alt Terrain in Chicago, IL)